ASR Live: New age of guerrilla marketing

I was recently hired to shoot and edit a web series for Action Sports Retailers (the premier action sports industry trade show in San Diego,CA.)
The concept is pretty simple, set up an edit bay in the closest hotel room possible, shoot video all day and edit sometime between shooting and sleeping. I was able to shoot, edit and post over 31 clips in total over the span of about 4 days and have them posted to various sites (youtube, ASR, etc.) before people arrived at their desks on Monday.

Check out all of the clips by clicking the logo…
ASR08_logo_web white

Here’s one of my favorites…

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~ by tatemacdowell on 09/22/2009.

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